Who We Are

PashtoScoop is the leading independent digital media company focused on Pashtuns around the world. We inspire, entertain, and empower our audience through optimistic and diverse storytelling, news and entertainment.

Over the past year, PashtoScoop has upended the pashtun media space by emphasizing diverse storytelling that delivers refreshing new perspectives to its audience and drives growth across numerous platforms for its partners.

As the original next-generation media company dedicated to Pashtuns around the world, we’ve changed the way content and storytelling speaks to and represents Pashtuns, always sparking the conversations that matter most. Delivering on that mission, we’ve driven intention-fueled initiatives such as¬†PashtoScoop Originals, which creates articles, lists, quizzes, and documentaries; Malghalari, dedicated to more and better pashto literary-culture representation, PashtoScoop Foodies, Pashto’s first ever social food network; and PashtoScoop Pink, a channel created for, by and about Pashtun women.

PashtoScoop in Numbers

1 k
fans across all platforms
1 k
unique users every month
1 %
Audience between 16-30 years old
1 %
Traffic is social

Meet our Team

founder & ceo

Shadab

Drives strategic vision and leads daily operations at PashtoScoop, including product development and content management. Shadab is passionate about people, tech, and really efficient processes.

Chief Technology Officer

Tanzil ur Rahman

Fearlessly leads our engineering team. His passion and experience with high-growth tech companies help ensure that PashtoScoop continues to provide quality, flexible, and hands-on experience to all of our audience.

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design head

Usama Nasir

Fearlessly leads our graphic design team and is responsible for designing PashtoScoop’s visual experiences. He loves turning complex ideas into simple and fun stories. His heart is in illustration, and his mind is in the cloud.
 
Media Coordinator

Ghani Shah

Develops and implements targeted communications for a variety of media platforms and facilitate events, meetings and briefings. Ghani serves as our company’s media liaison and formal spokesperson.

social media executive

Shehriyar Khan

Responsible for creating social media campaigns and the day-to-day management of our social media. Collects and analyses data to improve our social media practices over time.

hr manager

Manahil

Manahil is curious in every sense of the word. She helps the company in bridging management and employee relations and managing the recruitment and selection process.

20+ freelance employees around the world!